Kevin Rose
Company
Digg & True Ventures
Role
Founder
Est. Net Worth
$5 Million (Est.)
Stage
Emerging
Industry
Tech & SaaS

Kevin Rose

Founder at Digg & True Ventures

About

Kevin Rose founded Digg in 2004, one of the first social news platforms that let users vote stories to the front page. At 30, he appeared on the cover of BusinessWeek as a face of Web 2.0. After Digg, Rose became a venture partner at Google Ventures and True Ventures, investing in early-stage consumer technology companies and building several smaller startups.

Current Company

Digg & True Ventures Founder

The Face of Web 2.0

Kevin Rose founded Digg in 2004 at age 27, creating one of the first social news platforms where users — rather than editors — decided which stories reached the front page. Digg became one of the most visited websites on the internet, and Rose appeared on the cover of BusinessWeek under the headline about a new generation of internet entrepreneurs bringing user-generated content to the mainstream.

Digg's rise and fall became one of the most studied case studies in tech history. A controversial 2010 redesign alienated the platform's core users, and the site's traffic collapsed almost overnight as users migrated to Reddit. Digg's assets were eventually sold for a fraction of their peak value — a cautionary tale about the fragility of community-driven platforms and the danger of redesigning what works.

From Founder to Investor

After Digg, Kevin Rose pivoted to investing, joining Google Ventures as a partner and later moving to True Ventures, where he has backed early-stage consumer technology companies. He also founded several smaller startups, including Revision3 (a web video network acquired by Discovery) and various projects in wellness and blockchain.

Rose's career arc — from celebrated founder to cautionary tale to seasoned investor — reflects the volatility of consumer internet entrepreneurship. His experience building and losing a major platform gives him a unique perspective as a venture investor, and his story remains one of the most honest narratives about the highs and lows of startup life in Silicon Valley.