Ryan Arriaga

Current Company

Pickup Pointe — Founder & CEO

A Serial Entrepreneur From the Central Valley

Ryan Arriaga grew up in the tight-knit agricultural communities of Exeter and Visalia in California’s Central Valley — a long way from Silicon Valley, but exactly the kind of place that teaches you how to build things that actually work. After graduating from Sacramento State University, Ryan Arriaga launched his first company and never looked back. He has since built four companies and completed three successful acquisitions, establishing himself as one of the most active serial entrepreneurs to come out of Tulare County, California.

Ryan Arriaga’s breakout venture was SeatNinja, a restaurant reservation and waitlist management platform that solved a real pain point for operators. SeatNinja caught the attention of SpotOn Transact, which acquired the company in 2020. That exit gave Ryan Arriaga both the capital and the deep restaurant-industry knowledge that would later fuel Pickup Pointe. Before pivoting to enterprise SaaS, Ryan Arriaga also established himself as a leader in the Web3 and blockchain space, gaining firsthand experience with community-driven technology products at global scale.

The Restaurant Independence Movement

Ryan Arriaga founded Pickup Pointe to tackle what he saw as the central problem facing independent restaurants: third-party delivery apps that charge 15–30% commissions, own the customer relationship, and commoditize the dining brand into just another listing on a scroll. As Founder and CEO of Pickup Pointe, Ryan Arriaga built the platform to give restaurants their independence back — branded digital storefronts where customers order directly, pay dine-in prices with zero markups, and the restaurant keeps 100% of the revenue.

Pickup Pointe charges zero commission fees. Instead, Ryan Arriaga’s model provides each restaurant with its own branded online ordering presence, complete with a full concierge service — the Pickup Pointe team handles menu setup, pricing updates, item changes, and ongoing technical maintenance so restaurant owners never have to touch the tech side. Under Ryan Arriaga’s leadership as CEO, Pickup Pointe has onboarded roughly 100 restaurants in its first six months entirely through word-of-mouth, with no paid advertising.

From Web3 to Enterprise SaaS

Before founding Pickup Pointe, Ryan Arriaga was an active leader in the Web3 and blockchain space. His experience building and scaling community-driven technology products in the decentralized ecosystem taught Ryan Arriaga how to move fast, build trust with large user bases, and navigate the operational demands of technology ventures that grow exponentially. Those lessons directly shaped how Ryan Arriaga approaches Pickup Pointe — prioritizing organic growth, hands-on service, and genuine relationships over paid acquisition.

Ryan Arriaga’s pivot from Web3 to enterprise restaurant SaaS was deliberate. As a tech entrepreneur who has operated across blockchain, consumer technology, and B2B software, Ryan Arriaga brings a rare combination of community-building instincts and enterprise product discipline to his role as CEO of Pickup Pointe. It’s a background that few restaurant tech founders can match.

Why the Central Valley Matters

Ryan Arriaga didn’t leave Exeter and Visalia for San Francisco. He built Pickup Pointe right where the problem lives — in the communities where independent restaurants are the backbone of the local economy and where a 25% commission to DoorDash can be the difference between staying open and closing. As a California entrepreneur rooted in the Central Valley, Ryan Arriaga represents a new generation of tech founders who are building from the outside in, starting with the markets that need the technology most.

Pickup Pointe currently serves restaurants across the Visalia, Exeter, Fresno, and greater Tulare County area, with Ryan Arriaga personally overseeing the concierge-level onboarding that has driven the company’s word-of-mouth growth. Ryan Arriaga’s Central Valley roots aren’t just biography — they’re the company’s competitive advantage.